1. An Overview of the Retail Sector
Telecommunication sector is an advanced industry that approximately generates 2 trillion dollars income. Although the USA is currently the biggest market, developing countries have larger growth rates. In this constantly changing sector, innovations are crucial to adapt to the competition.
2. Telecommunication in Turkey and Foresights
During the last 8 years, fixed line penetration has been steadily diminishing while mobile penetration has multiplied by three. While there has been a similar increase in fixed broadband penetration to fixed line penetration, there has been a critical increase in mobile broadband penetration since 2007. Both internet penetration and houses connected the internet have increased 2,5 times. Turkey’s telecommunication industry follows this same growth trend as well. At the end of 2015, telecommunication industry had a %17 percent growth compared to the previous year, reaching a total of 40 billion TL. Likewise, with the investments of new generation mobile network services, the total investment had increased %200 from 2014 to 2015, reaching to a total over 17 billion TL.
Just like it did in all other industries, global economic integration has increased global competition in telecommunication industry as well and brought the following trends with it:
- Mobile Marketing: Mobile marketing compromises of all applications that allow companies to have a relationship that is interactive or is determined by the customer. These applications contain all aspects like companies, processes, competitors, advertisement and promotion, customer services management, customer loyalty programs and marketing (social marketing, digital marketing, and traditional marketing).